I found myself drawing this concept as an analogy of designers - all new design is simply a collaboration of current design inspiration and concepts and rearranged in a new way to create something seemingly original, but clearly, these original ideas will one day be different inspiration for other new designers. Sometimes, original ideas like this 'explode' and become a trend.
NewStar is about taking current inspiration (dust and other matter) and using it to create an original idea - a new star. The newStar competition seeks to find the best young designers which have potential to make a big impact - becoming, one day, a supernova.
Visually, I have interpreted this analogy into large type spread out and uniform in colour - although there are different sizes and fonts, they still are in some way unified, undifferentiated. Until, a seemingly small and insignificant newStar alights, differentiates itself (with colour, possibly agIdeas branding red) and finally explodes like a supernova, influencing all other words and changing them to the same colour, until the cycle starts again with a different colour.
The animation I thought, would be done in flash and done in detail to create a realistic like explosion amongst the words. This concept is applicable to the newStar branding, but does NOT define the newstar logo at all, as that is still up for interpretation. The website layout and design, would expand on this concept in some loose way.
Concept images are below, and clearly they are not at all polished off or visualise the animation well, but simply first concept/drafts. Thoughts?



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