Meeting - Friday 30 January 09, 3pm
Notes from the meeting included
* Documentation should include, as requested by client;
* strategy
* naming brief
* creative brief
* comparative analysis (screenshots with comments, i.e. 'all same', 'all red') & differentiation
* the event's points of differentiation and marketing direction are the volume of speakers, price, book to attendees, educational focus, secondary school attendance, workshops, newstar competition + prizes.
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