Meeting Notes with Sue

Attendance - Charlie L, Bernard W, Aleks W and Sue
- Most important brief is the brief of what you propose to do for the client.
- ? Contest is now open for everyone
- We should think fresh and come up with our own idea stay away from this years image.
- We need to decide if we will focus on the prize or the seminar
- Sue liked the idea to have the past work
- Talk about the the past winners and where are they now job etc
- We have to create a strategy which includes why we are doing this, the benefits it will produce.
- We have to create a naming brief (Cant change the name of newstar)
- We have to create a design brief
- We have to create a creative brief which includes scope
- A best practice (competition) which includes screen shots and how ours is going to be better
- The reason the seminar/confrence is better than others is because:
*volume of speakers
*Price & Value
*Free book
*Educational
*Target specific( high school, business)
*Workshops
*Buying design
*Covers all aspects

Meeting 3 with Peter in his office (29 Jan 09, 1:00pm)

By next week, we must have a rather unambiguous design ready. Should be based on a client meeting and revised after feedback.

Client Meeting minutes, all explained how they contribute to the ultimate proposal. Not necessarily looked upon, but required proof of consistent contact with client should be present in documentation.

Keep client in design loop, sending back design concept at each stage.

Preliminary documentation to present to client due tomorrow, final draft should be completed by next week.

Lets get this done.

Elevator Pitch: Feedback

Well done us! I think you two did better pitches than the ones you practiced!

So, basically, Pete simply said that we should remember to succinctly cover the main points - client background (in a brief, but clear way), define the problem (in a neutral, euphemistic way), propose the solution (clearly defining benefits and showing enthusiasm) and finally imposing a course for further action.

Once again, we have 8 minutes for the final presentation, and I think the practice in the study room was VITAL this time and should be done again; more than just the once.

Peter's Links for the Elevator Pitch

Grab these from his delicious feed.

1. http://www.businessknowhow.com/money/elevator.htm
2. http://www.fastcompany.com/articles/archive/act_joos1.html
3. http://www.dumblittleman.com/2007/08/how-to-craft-killer-elevator-pitch-that.html

Elevator Pitch

Remembering that our elevator pitch is due this Thursday I thought I'd ask firstly whether we are going to do it together as a long sequence. If so we will need to deligate specfic sections to each other. I'll talk to you guys tonight, if I don't hear anything.

Bern

First meeting with Sue

Hey Guys

Hopefully you have had a quick look at the first email Sue sent me.

She has agreed to have a quick meeting with us to nail down the breif. This will be very short and will have to be accurate and calculated.

This will include nailing down exactly what we want to do for the project. This could range from a pdf newsletter sent to the agIdeas database to the website we would like to create.

We need not produce any mockup's etc for this first meeting but just know exaclty what we would like to say. Werid thing is, I think it is quiet similar to an elevator pitch. We just have to be a little more specfic.

I'll write one up this evening and then post it to the colloborative google document.

bern

Collaboration Google Word Document

http://docs.google.com/Doc?id=ddvghhfj_6dxhznxhc

Email Breif for First Meeting with Sue

Sue Stansfield
Associate Director
Cato Purnell Partners

First you need a clear brief that the client has a greed to.
This must include background
• scope of work
• who is the target audience
• method of production and distribution.
• maybe some best practise examples (if appropriate)
• budget of hours
• timings delivery dates

we can talk how to approach the ideas when we meet.

Website Content

The NewStar competition website should include: (please add or take away)

* Competition information
* Information pack to view/download
* AGIdeas event information and link to website
* Registration/Mailing list
* Possible newsletter (email)
* Possible interactive elements - polls, flash, mini-competition

Come up with ideas and design mockups by next week, and then we can feed ideas off each other and compare designs.

Design Specifics and Brief

Here are some agreed upon specifics in terms of our design and idea generation process:

The NewStar competion website and identity should:
* Express an Australian character
* Global cohesion
* Perhaps some consistency with AGIdeas/Design Foundation profile
* Encourage design
* Show appreciation of design

NB: All design suggestions MUST have a clear jusification for all design elements, ideas and concepts. (In line with project criteria).

Add to this (or take away)

Elevator Pitch

Here is a sample scenario and dot-point overview for my elevator pitch. I have put some underlying strategy/objectives in the scenario to show a basis for it.

See it on our Google Docs page - http://docs.google.com/Doc?id=ddvghhfj_6dxhznxhc&invite=847062403

Link - Shinybinary

Shinybinary

Website above: although some of the work is crap, some makes me never want to bother with design again :/

And how can I post a link on the right, as you did Bernie?

Client Meeting 1 (AGIdeas, Footscray)

Bernie had previously liaised with the client and we had the thumbs up for the project. Today we met with AGIdeas, specifically the Event Manager and Marketing Co-ordinator, and had a discussion about our proposal, any possible constraints and bouncing off our ideas.

* Communication with the client seems extra positive - they are glad we are aware of their budget limitations, website needs etc.
* We went over the specifics of the competition we are doing a website for - giving us a better feel for the Competition and insight into how we should tackle the task.
* Some promotional ideas were bounced off the client, specific to the low budget, and the client seemed impressed.
* The client present us with gifts - an expensive hard-cover company design book each, giving us more insight into the companies organisational feel.
* The project content was pretty much established and what is required.
* A meeting with the Creative Director and Bernie was arranged - the purpose of it being to obtain more understanding of what specific design requirements are needed, and the amount of design flexibility applicable.

Last Thursday Meeting (Jan 8th) - Belated Update

* Required for best marks: go over the top - really put in effort

Many points were already mentioned in previous discussions and classes, however always good to look over again and remember:

- competitive tender - we are competing, hypothetically, with other tenderers.. making the pitch/presentation as important, if not more, than the concept itself! I think planning the presentation well, rigorous rehearsing and using persuasive techniques would be highly beneficial.
- don't surprise clients - bounce ideas off them first! great idea to under-promise and over achieve: Client Expectation Management "CEM"
- usability testing
- include client overview in documentation

Basically it is VITAL to not only have an appropriate and impressive concept, but control information, perceptions, presentation, expectations etc.

Oh, and perhaps we should get that Google Docs thing set up - do you know how to do that Bernie?

NVArt - Surreal: In the style of Jacek Yerka

Project Log Week 1

Our group has selected AGideas as our client and have confirmed with Pete that that client is acceptable. AGideas are in association with the Design Foundation which run an award called the 'new star' award, currently the information on the site is quite limited so we are going to tender to create a new website to promote the award. We are meeting with AGideas next week for an innitail meeting, until then we will undertake research in regards to the award site.

Meeting 01 Notes

Attendance: Charlie Lowe, Bernard Winter, Aleks Witko, Pete Ciszewski

-Documentation has to be over the top with information
-We have to explain the steps taken in generating our ideas and influences
-We have to become familiar with the C1 handout from Pete
-Rational is important for the design of the site
-Quality assurance is important
-We have to keep in mind legal & logistical restraints and ask the client if anything they have
giving has copyright issues

Next Meeting 22nd January 2009

Meeting 001

Hey Guys

So I think we can all post our own summaries from the meeting today and then one us may want to summarize all of that into one. I'll post the audio stream so you can refer to that also if you like.

Bern

Back In Melbourne

Back from the sticks, it's always good to get way from technology for a little while.

Reading all the conversations so far, I think we have some solid grounding to work from, Great work with the 2nd week summary Aleks. I believe Grill'd would be great client to have under our belt if they would be happy to have us on board. I do agree a couple of backup options would be a smart move.

I have some strong relationships with studios and bodies such as:

1. Channel 31
2. Design Foundation (http://www.agideas.net/)
3. Various creative studios such as XYZ studios, dp iloura and liquid creations
4. CFA

If any of these organizations and maybe working for them anyway let me know.

Charlie, a list of branding, advertising and product enhancment would be great. Following list is just stuff I came up with off the top of my head. please add to it or collate it etc.

1. Website
2. Social Networking accounts
3. Blogging (large format and micro blogging such as twitter)
4. Specific Branding (colours, fonts and format used throughout all branding the same for continuity)
5. Bussiness Cards
6. Print Advertisements (Newspapers, Magazines, Flyers, etc)
7. Workplace branding and interior design
8. Street installistion
9. Billboards
10. Gorilla Adverising Campaign
11. Letter drop
12. Phone sells
13. iPhone Application (smart phone application)
14. Word of mouth product campaign
    

Jobs for this weeks meeting.

1. We may want to create an agenda for this coming weeks meeting with Peter.
2. A regular weekly schedule of things like posting and jobs etc.
3. One other thing I was wondering was: I had a look at blackboard and found the forum. It appears it has all the prevaious semesters post still up. Just wondering I should make our group our own thread or have you guys already done that?
4. I guess the last thing is to turn up on time Thursday. Charlie was talking about coming in an hour early. I think thats good idea. 9.30am Atrium.

Cheers Bern

Update

This is just an update in regards to our progress with our assignment. Aleks has made contact with our potential client Grill'd and they are interested in hearing what we have to offer , although firstly we have to gain Pete's approval to proceed with the company at hand (Grill'd). We will email Pete asap with the client that we have in mind and wait for his response before we proceed and commit to anything further.