* Required for best marks: go over the top - really put in effort
Many points were already mentioned in previous discussions and classes, however always good to look over again and remember:
- competitive tender - we are competing, hypothetically, with other tenderers.. making the pitch/presentation as important, if not more, than the concept itself! I think planning the presentation well, rigorous rehearsing and using persuasive techniques would be highly beneficial.
- don't surprise clients - bounce ideas off them first! great idea to under-promise and over achieve: Client Expectation Management "CEM"
- usability testing
- include client overview in documentation
Basically it is VITAL to not only have an appropriate and impressive concept, but control information, perceptions, presentation, expectations etc.
Oh, and perhaps we should get that Google Docs thing set up - do you know how to do that Bernie?
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